Behind The Scenes Of An Ooh la la Photoshoot

Posted on March 30 2013

 


The Brief:
Shooting a look book for Ooh La La's Private Label! So exciting!

The Inspiration: We were inspired by spring trends and the beautiful weather.  We chose a few themes such as "Scent of a Woman", "Gotham Glam" and "Double Mint."  "Scent of a Woman" highlighted classic, feminine and delicate looks!  "Gotham Glam" was all about standing out on a crowded street with outfits that make a bold statement.  Green is the color of the year, "Double Mint" shows that off!!

The Location: We shot pictures on Main Street, one of Bayshore's main roads lined with trendy bars, restaurants, shopping etc.  We also shot pictures at the ferry docks and on the ferry itself! Anticipating those summer trips to Fire Island!  We even took shots at the train station to show you how to stand out while you're  standing on the platform!  We captured the beauty of Heather while she explored the scenery and wildlife of one of Bayshore's local ponds!

The Wardrobe: We wanted to do a classic editorial of Ooh La La's private label. Weather is getting warmer and we want to give you options to update your summer look!  The clothes in the private label vary from flirty rompers to sophisticated dresses to fun patterned tops.

The Result: Look out for Ooh La La's Summer 2013 Look Book coming soon!

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